Team academic project · Spring 2026

Project Overview

Pet Care Hub is a mobile business idea that brings routine veterinary care and a pet-health retail shop to regular neighborhood events.

I focused on shaping the business model and market positioning. I defined our target customers, explained how we would create value, and found ways for us to stand out in the busy pet-care market.

The Challenge

Pet owners often struggle with routine care because of inconvenient schedules, limited transportation, and stressful clinic visits. These issues can cause them to delay preventive care. Other options, like retail vaccine clinics and premium home visits, already help with some of these problems. Convenience alone would not be enough to make people choose a new service.

The main question was, “How can a neighborhood pet-care business create a unique customer experience and still have a business model that works again and again?”

What We Did

· Developed the business-model logic connecting preventive services, retail purchases, and recurring neighborhood events

· Defined the value proposition around accessibility, convenience, and continuity of care

· Identified three priority customer segments: older adults, residents with limited transportation, and new pet owners

· Developed positioning centered on trusted, convenient, and focused preventive care

· Collaborated with teammates to align the commercial strategy with operational and financial assumptions

The Approach

Our analysis found a gap between quick vaccine clinics and more expensive, full-service vets. We saw a chance to offer guided preventive care close to home on a regular schedule.

The business model combined two revenue streams: veterinary services and pet-health retail. We offer these at regular events in apartment buildings, senior communities, and workplaces.

Partnering with local hosts would help us reach groups of pet owners in one place. Pre-bookings would let us gauge demand before planning an event, and keeping records, sending reminders, and making rebooking easy would encourage repeat visits.

Results

· Defined three priority customer segments with distinct access and care needs

· Mapped five competitive categories and their strengths and limitations

· Developed a business model combining clinical services and relevant retail purchases

· Outlined a local acquisition and retention approach built around host partnerships and recurring events

Contributed to a team business plan that connected the concept with operating requirements and financial scenarios

Key Takeaway

Positioning becomes more useful when it shapes how a business operates.

What I’d Improve

The next step would be to interview pet owners and potential host partners to identify which access barriers matter most and to assess whether the proposed service offers enough value to change existing habits.