Things I think about
Things I think about
What Role-Playing Games Teach Me About Me
What Role-Playing Games Teach Me About Me
Creating a fictional character unexpectedly became a way to think about identity, values, and personal branding. The experience showed me how stories and small choices can reveal what really matters to us.
Creating a fictional character unexpectedly became a way to think about identity, values, and personal branding. The experience showed me how stories and small choices can reveal what really matters to us.
3 min read
When a Buyer Persona Helps and When It Turns Into a Stereotype
When a Buyer Persona Helps and When It Turns Into a Stereotype
Buyer personas can make customer thinking more concrete, but they can also turn assumptions into something that feels like evidence. This article looks at where AI-powered personas can help and where real customer research still matters.
Buyer personas can make customer thinking more concrete, but they can also turn assumptions into something that feels like evidence. This article looks at where AI-powered personas can help and where real customer research still matters.
3 min read
Before Finding an Answer, Find the Question
Before Finding an Answer, Find the Question
Why defining the right question matters before jumping into research or execution. A clear question can help reveal what information actually matters and lead to better decisions.
Why defining the right question matters before jumping into research or execution. A clear question can help reveal what information actually matters and lead to better decisions.