Analyzed Netflix’s market challenges and contributed to an integrated campaign concept, creating social media ad mockups that used humor and shared viewing experiences to reconnect audiences with the brand.

I analyzed Estée Lauder’s market position and helped create a men’s skincare concept. I connected what we learned about competitors and buyers to a unique premium positioning.

Developed the business model and positioning for a proposed mobile pet-care venture, connecting customer needs, competitive differentiation, and a recurring neighborhood service model.

Built and tested a cross-channel growth strategy for a new music and culture blog—from audience research and content development to paid campaigns and performance analysis.